This Gen Z film distributor is using influencer events to get his peers going to the movies
Gen Z isn’t giving up on movie theaters, and one scrappy indie distributor is betting social media and IRL experiences can prove it. Source: https://www.fastcompany.com/91534387/this-gen-z-film-distributor-is-using-influencer-events-to-get-his-peers-going-to-the-movies