Paramount+ is moving into micro dramas as Hollywood falls in love with short video

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These short, buzzy vertical shows are designed to build “mobile daily habits at scale” by “recalibrating consumption behavior” as audiences get used to watching Paramount+ on the go and during the day.   Source: https://africa.businessinsider.com/news/paramount-is-moving-into-micro-dramas-as-hollywood-falls-in-love-with-short-video/b13nhhy

Streamer APAC Chiefs Tip Japanese Live-Action, Chinese-Language & Microdrama As Asia’s Hot Upcoming Content Trends

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APAC chiefs for Netflix, Prime Video, Disney and Warner Bros Discovery delivered their verdicts on the next hot content trends in Asia during an APOS panel. They also discussed their content and distribution strategies for Asia Pacific, now the streaming … Continued