formerly Mad Cornish Projectionist.
Wall Street insights provider Madison and Wall cited better-than-expected trends but also highlighted key challenges facing national TV advertising. Source: US Advertising Forecast Raised for 2023, 2024, Expert on TV Challenges – The Hollywood Reporter
“Detail memory”, or left brain, relates to how people remember brands, key messages, calls to action, and ad creative, while “global memory”, or right brain, influences more “big picture” holistic processing. Source: Neuroscience explains why cinema ads are ‘significantly’ more … Continued
Bytedance, the unlisted Chinese tech giant that owns TikTok, is poised to slash most of its games operations, including Nuverse, which publishes ‘Marvel Snap.’ Source: TikTok Owner Bytedance Poised to Close Games Businesses
The executive will be president of business operations for the baseball team, while Karen Saltser becomes interim CEO of Bloomberg Media. Source: Bloomberg Media CEO M. Scott Havens Exits to Join New York Mets – The Hollywood Reporter
Investors claim that WWE board members favored a merger with Endeavor’s UFC to allow Vince McMahon to stay on as executive chairman of TKO Group. Source: WWE-UFC Merger Lawsuit: Vince McMahon Sued By Investors – The Hollywood Reporter
BBC Podcasts Premium, available exclusively on Apple Podcasts, aims to offer “the very best of our audio journalism and storytelling,” says the U.K. public broadcaster’s commercial arm BBC Studios. Source: BBC Podcast Service Launches in 166 Countries – The Hollywood … Continued