CGR Cinemas, France’s second largest exhibitor, has built a reputation on technological innovation, leading the charge in the local market as the first multiplex chain to digitize every one of its screens back in 2007. Since then, the privately held company has become a vocal and energetic evangelist for the premium format, touting its proprietary Immersive Cinema Experience (ICE) model both at home and in a growing number of territories abroad.
Source: CGR Cinemas Looks to Democratize Premium Format at Home and Abroad – Variety