Mexico (March 27, 2019) – Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex has recently opened an impressive cinema complex, featuring RGB pure laser projectors based on Christie RealLaser™ illumination, along with Christie Vive Audio™ systems.
The Cinemex Market ARTZ Pedregal multiplex in Mexico City has fitted each of its 23 auditoriums with Christie’s CP2315-RGB and CP2320-RGB 2K-resolution offerings, bringing unprecedented levels of brightness, color, and contrast to create an unmatched cinematic performance for mainstream auditoriums. In addition, all auditoriums are equipped with the Christie Vive Audio cinema sound solution.
“Having put Christie’s CP2315-RGB and CP2320-RGB cinema projectors through extensive testing, we were impressed with their performance, making us confident that Christie’s RealLaser illumination technology is the way of the future, now!” said Rolando Maggi, Operations Manager, Cinemex. “Audiences are commenting on the brilliant colors and sharp contrasts, leading us to believe that we are delivering the best cinematic experience possible, in all of Mexico.”
“The opening of the Cinemex Market ARTZ Pedregal complex introduces the Cinemex Market experience where our guests can relax before or after the movie. And once they enter the auditoriums, the state-of-the-art technology from Christie RGB laser projection and Christie Vive Audio in all auditoriums will enhance their motion picture experience with every movie,” added Maggi.
Christie’s pure laser projectors offer all the advantages of RGB laser in a compact “all-in-one” form factor. This eliminates the need for sub-ambient external cooling, which further reduces operational cost. Christie RealLaser illumination solutions consistently deliver excellent image quality and brightness above DCI standards throughout the projector’s natural life. All this while providing 30,000-plus hours of operation and without lamp changes.
Ernesto Armus, General Manager and Cinema Sales Mexico territory, Christie, said, “We’re delighted that Cinemex has once again invested in our RGB pure laser cinema projectors to deliver the most outstanding RGB complex on earth. Our Christie RealLaser illumination platform gives exhibitors the perfect solution to transition from lamp to RGB laser illumination and represents the future of cinema projection.”
With 23 screens and 1172 seats, the Cinemex Market ARTZ Pedregal complex also boasts Christie Vive Audio for all of its auditoriums. “Combining cutting-edge image and audio creates a unique, memorable experience for the audience,” Armus added.
The impressive installation at Cinemex Market ARTZ Pedregal includes all the Cinemex-branded experiences with each installed with its own Vive Audio configuration. Cinemex’s CinemeXtremo PLF experience includes a Dolby® Atmos™ configuration using LA3/S215 screen channels, LA3C ceiling speakers, and LA4S surrounds. The PLATINO experience provides a 7.1 configuration using LA1/S115 screen channels and LA3S surrounds, while the PREMIUM experience provides a 7.1 configuration using LS2 screen channels and LS2S surrounds. All auditoriums include S218 LFE subwoofers powered by Christie CDA Class D amplifiers.
Juan Carlos Chávez, Cinema Sales Director for Latin America, Christie, observed that “Cinemex’s acquisition of Christie RGB cinema projectors and Christie Vive Audio is a validation of Christie’s technological leadership in the cinema market. This new complex will place Cinemex Market ARTZ Pedregal at the forefront of the cinema experience globally.”