Cinema First, the industry body that promotes UK cinemagoing, has launched a national campaign hailing the return of the big-screen experience, following a rise in streaming-service subscriptions during the pandemic.
Created by Empire Design and set to This Little Light of Mine, “#LoveCinema” features a montage of more than 50 popular films including The Wizard of Oz, multi-Oscar-winning Ben-Hur and IMDb’s number-one greatest film The Shawshank Redemption.
Source: https://www.campaignlive.com/article/cinema-first-hails-big-screen-return-ode-film/1692300