CinemaCon 2015, Barco launches AuroMAX Object based Immersive Audio

Object based Immersive Audio is a powerful new technology rolling out across the exhibition landscape. Barco is gearing up to facilitate this based on the soon to be ratified SMPTE standard. AuroMAX is the story here and Brian Claypool tells the story of how Barco can answer this need, and why it can be a better fit than Dolby-Atmos.