Cinemas see satellite tech as ticket to bigger revenue

posted in: All News, Digital Cinema, USA | 0

Tim Warner, chief executive of Cinemark Holdings Inc., admits he’d never heard of the popular science fiction series “Dr. Who.”

So the Montana native was skeptical when executives at BBC America approached him about the idea of screening a simulcast of the 50th anniversary episode of the cult-classic British TV series in Cinemark theaters across Latin America and the U.S.