Cineworld CEO Mooky Greidinger on Why His Reopened Cinemas Will Need to Be at Least Half-Full

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The owner of the second-largest chain in the world, including Regal, discusses preparations for the grand reopening, no longer accepting window-breaking films and why he won’t insist on face masks.

Cineworld, the second-largest cinema chain in the world (behind AMC), the owner of Regal in the U.S. and the largest operator in the U.K. (where it also owns Picturehouse), was right on the entertainment industry’s front line when the novel coronavirus pandemic struck.

Even before the lockdown was initiated in the U.K. (where Cineworld, alongside other chains, shuttered its branches the week of March 16), the company had warned that a prolonged period of closure would cast serious doubt on its ability to carry on, sending its stock price into freefall.

 

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