Cineworld, the world’s second largest cinema chain, has followed its rival AMC in banning Universal Studios films from its cinemas when they reopen, after the Hollywood film-maker released Trolls On Tour direct to streaming platforms.
“There is a certain system of windows which are a custom in the market and this sets the time difference between the theatrical market and other ancillary markets, among them streaming. Any movie that will not respect this window will not be shown in Cineworld group,” Mooky Greidinger, Cineworld’s chief executive, said on Wednesday.
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