Last week, when MoviePass lowered its “unlimited” moviegoing plan to just USD $9.95 per month, the ensuing news stories and their associated clickbait headlines could have written themselves. Each found it necessary to explain precisely what MoviePass is and remind readers of the company’s seven year history before detailing its most recent announcements. Trade publications were the first to jump on the news, naturally, with mainstream media following close behind.
Source: CJ Analysis: MoviePass Strategy is a Big Data Gamble – Celluloid Junkie