Digimarc and Coca-Cola will be collaborating at CineEurope 2021 in Barcelona, Spain, Oct. 4-7. The Coca-Cola booth (located in the Coca-Cola lounge) will have examples of Coke Zero and Costa cups enhanced with Digimarc Watermarks.Attendees can scan the cups and discover the sustainability possibilities of applying Digimarc’s technology to cups, or to nearly any object or media imaginable.
Source: Coca-Cola & Digimarc Get Connected at CineEurope 2021