Comscore, Inc., a trusted partner for planning, transacting and evaluating media across platforms, announced today that it has expanded its box office measurement service into Saudi Arabia. The global expansion will provide box office measurement data for all theatrical film releases across the country. This follows the opening of commercial cinemas across the Kingdom after a 35-year pause. Reflecting Comscore’s unmatched reach and capabilities, Comscore box office measurement captures 100 percent of all box office revenue and admissions from each of the newly built cinemas across the country.
Source: Comscore Expands Box Office Measurement to The Kingdom of Saudi Arabia