Despite several months of on-and-off closures and steep drops in revenue because of the COVID-19 pandemic, movie theatre operators are hopeful that a pandemic bounce-back could be around the corner.
While the second wave has brought more closures, Movie Theatre Association of Canada executive director Nuria Bronfman said news of promising vaccine candidates, as well as enthusiasm from moviegoers returning to socially distanced theatres, is giving her hope that cinemas could be on the brink of a comeback.