Disney’s recent deal with the immersive experience company Secret Cinema signals a new era for the cinema industry. New film titles from the Disney portfolio will be staged as immersive experiences in London by Secret Cinema later in 2020 before being exported to America.
Secret Cinema is renowned for its expanded immersive cinematic worlds staged in a variety of disused warehouses and open-air locations, creating experiences that last for several hours. Costumed participants surrender their phones and interact with characters from the film the event is based on and with each other. This all leads up to an augmented screening of the film.
Source: http://theconversation.com/disney-teams-up-with-secret-cinema