Eric RANDOLPHWed, February 1, 2023, 8:05 AM GMT+1·3 min read”Asterix” returns to the big screen Wednesday as France tries to match Hollywood by weaponising nostalgia in the battle for box office success.Critics may bemoan the crushing lack of originality in Hollywood in recent years, as risk-averse studios fall back on their catalogue of familiar superhero and sci-fi franchises.
But there is no doubting that it works: the top 10 of almost every country’s box office last year comprised nothing but Hollywood sequels, reboots and video game adaptations.That is particularly frustrating for France, where ministers wonder whether they are getting a return on vast state subsidies lavished on the film industry.
Source: Does Asterix have the magic potion to save French cinema?