Europe’s International Union of Cinemas (UNIC), the body representing cinema trade associations and operators across 38 territories, has called out recent moves made by studios such as Disney’s announcement last night that it will put Mulan directly on Disney+.
“New content must be released in cinemas first and observe a significant theatrical window,” a statement released today by UNIC read. “While many on the distribution side have indicated that ‘we are all in this together’, recent events make it clearer than ever that this sentiment must be backed by actions as well as words.”