While the U.K.’s Curzon enjoys record views on its beefed-up Curzon Home Cinema streaming platform, other operators across Europe are turning to VOD to keep business flowing during the lockdown.
On the third weekend in March, Curzon Home Cinema — the streaming platform owned and operated by U.K. art house cinema chain Curzon — recorded its highest viewing figures since launching in 2010, up 89 percent from its previous best weekend. It also saw a 99 percent increase for the whole week compared with its previous best seven-day figure.
It wasn’t exactly a shock — just four days earlier Britain’s biggest exhibitors had all, in quick succession, announced they were shutting their doors as fears over the novel coronavirus pandemic escalated. By the weekend, the number of screens still in operation in the U.K. could be counted on the fingers of one hand.