Truck manufacturer Freightliner on May 6 proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its newest vehicle to approximately 200 media members and other influencers.Using projection mapping technology, the brand set the dam’s 420,000-square-foot surface ablaze with 60 projectors which, at 26,000 watts each, produced 1.17 million lumens (equivalent to the light output of 1,400 60-watt light bulbs) and shattered the Guinness World Record for highest light output projection. Not impressed yet? Consider this: the size of the dam’s usable surface is the equivalent of 87 average-size IMAX screens or about nine football fields, excluding the end zones. I mean, dam.
Source: Freightliner Breaks Guinness World Record With Projection Mapping On The Hoover Dam
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