From attention warfare to understanding Gen Z: Industry experts discuss the future of cinema

Jackie Brenneman, Adam Cunningham, Elisha Karmitz and Patrick von Sychowski discuss the state of the sector ahead of CinemaCon.

Source: https://www.screendaily.com/features/from-attention-warfare-to-understanding-gen-z-industry-experts-discuss-the-future-of-cinema/5215555.article