Fujifilm has made its boldest step yet into the professional cinema space with the official launch of the GFX ETERNA 55. This is not another hybrid stills camera with video features bolted on, but a purpose-built cinema system designed from the ground up for filmmakers, with a price tag of $16,500 USD and first shipments scheduled for October 2025. By releasing this camera, Fujifilm is attempting something few manufacturers have tried: merging the company’s legacy in film stocks and color science with a truly large-format digital cinema platform. The implications are significant for cinematographers, rental houses, and studios that are always searching for new visual tools to set their projects apart. However, there are some challenges as well.
formerly Mad Cornish Projectionist.