Luxury ice cream brand Häagen-Dazs will be the headline sponsor of the Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first ever cinematic experience by boat.
It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer known as “Cinema Sur L’Eau”. With 38 socially distanced boats, it received widespread global acclaim as a one-evening only experience at the Basin de la Villette.