Two weeks on from Anthony Kelly, SVP Americas, discussing the U.S. movie industry, this time Cody Polla, Curolux Product Manager, has spoken to entertainment journalist Joe Harvey. Discussing the upcoming reopening of cinemas in the country, Polla also discusses how Harkness Protect can aid cinema brands in the States.
“Right now, the state of cinema is currently in a ‘wait and see’ state,” Polla said. “I believe the fate of reopening the large exhibitors will rely on the studios and the release of schedules starting out. If the ticket sales begin to rise, more and more cinemas will be able to open more showings. Showing older movies can be useful, but the big paying audiences will come back for the new releases.”
Read more: http://www.digitaljournal.com/pr/4715591