Tell me if this sounds familiar: Why are there smudges on the screen? Is the picture supposed to be that dark? Does it sound like one of the speakers is out? After more than a century, the core of the exhibition business remains unchanged: People go to a building where they buy a ticket to sit in a room with the lights off and watch a movie projected on an oversized screen.
Until recently, improvements were analog and incremental. Today, technology creates the potential for near-constant improvement for the moviegoing experience — Lasers! 3-D! Chairs that move!However, every leap forward also means a prohibitive expense for theater owners who may be already struggling with the status quo.
Source: How Much Does it Cost to Run a Movie Theater? We Do the Math – IndieWire