Cinemas have been fighting competition for the public’s leisure time for more than 70 years, beginning with the rise of television and continuing with the growth of home-entertainment options. But the movie theater business is currently facing one of its most daunting challenges ever, now that the pandemic has shattered exclusivity windows, and a return to “business as usual” seems highly unlikely.
Source: How Technology is Helping Cinemas Compete in a Post-Pandemic Climate – Boxoffice