ICE Theaters Sets Firm Standards – Variety

At CinemaCon this past April, and now at CineEurope in Barcelona, international exhibitors have cast a curious eye toward the immersive brand ICE Theaters. A relatively new player on the premium field, the ICE (Immersive Cinema Experience) format adds six panels on either side of the screen and fills them visual extensions done in-house at the company’s facility in La Rochelle, France. The rooms also adhere to strict technical standards, all sold as part of a package deal.

Source: ICE Theaters Sets Firm Standards – Variety