For much of the past decade, immersive content has been tied to headset adoption. That dependency limited distribution and made reliable revenue difficult to sustain. That is starting to change, as new formats expand how and where immersive content can be experienced, while headsets remain a core part of the business.
Source: https://lasvegassun.com/news/2026/apr/15/immersive-film-production-moves-beyond-headsets/