THE BEST PLACE on the planet to watch a movie is almost certainly from the center seat in the second-to-last row of the David Keighley Theater at IMAX’s headquarters in Playa Vista, CA. The theater seats 95, all in the shadow of a screen 60 feet wide and 42 feet tall. Twelve channels of sound project from the walls, the ceiling, and the deep recesses of your soul. Everything is black, with deep blue lighting that disappears as soon as any of the six laser projectors starts up. It’s massive and immersive—the
Source: Inside IMAX’s Big Bet to Rule the Future of VR | WIRED
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