Ireland’s Cinema Advertiser Shows the Way With Re-Branding and Focus on Youth – See more at: http://celluloidjunkie.com/2014/03/06/irelands-cinema-advertiser-shows-way-re-branding-focus-youth/#sthash.YEgzhI0Y.dpuf

Ireland’s cinema advertiser Carlton Screen Advertising is rebranding as Wide Eye Media. More importantly, the company is determined to focus strongly on the youth segment of cinema goers, highlighting the need and challenge for cinemas and advertisers in most exhibition markets in the developed world. – See more at: http://celluloidjunkie.com/2014/03/06/irelands-cinema-advertiser-shows-way-re-branding-focus-youth/#sthash.YEgzhI0Y.dpuf