Last year, exhibitors held the first National Cinema Day – a one-day event with deeply discounted tickets designed to try and get people back out to cinemas during the end of the Northern Hemisphere summer, a traditionally rather quiet time at the movies.
Even though there was very little out at the time to see last year, the initiative brought out a record number of people, with an estimated 8.1 million moviegoers attending their local multiplex in the United States to purchase tickets for any format screen for just $3.
It was the highest-attended day of the year for theaters up to that point and, even with the deeply discounted admissions, the offset of all the extra foot traffic coming in saw a bump of 9% in revenue compared to the same day in 2021.
Source: National Cinema Day Set For August 27th – Dark Horizons