OTT matures as a business model for the film industry

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For the Indian film industry, the Diwali release is one of the high points of the year, when big stars and big releases line up to attract moviegoers flush with their bonuses and festive good cheer. This year is no less—the screen may have gotten smaller, but not the excitement. OTT is where the action is this time around, thanks to the pandemic and its aftermath of cinema halls going into lockdown mode.

“It’s a new normal… the best option right now,” noted film director Anurag Basu told THE WEEK. Basu, whose hits include the likes of Murder, Life in a Metro and Barfi, has his latest film, the Abhishek Bachchan-starrer Ludo opening not in cinemas, but on the OTT platform Netflix on Thursday.

 

Source: https://www.theweek.in/news/biz-tech/