OTT vs Cinema: It is complicated

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After my column, “OTT wants first strike: Bad news for cinema” (Column: B-Town, published on 28.6.20), the question that I am asked is: will the OTT continue to be as interested and active in buying films for premiere release; or, will the producer still opt for the OTT instead of cinema?

Now, that is a million-dollar question. It is too early to answer that question. As the phrase goes, ‘Take it as it comes. Aage aage dekha jaayega’. If the OTT content platforms continue to chase premiere release, there will be implications and side effects. In that, it will change the way films are being budgeted, made, marketed and viewed.

 

source:https://www.daijiworld.com/news/newsDisplay.aspx?newsID=729453