Projection, LED and the new arena arms race for immersive audience experiences

As arenas compete to pull audiences away from the sofa, immersive visuals are becoming central to the live event experience. Projection mapping, LED and interactive content are no longer reserved for opening moments; they are becoming part of the venue’s wider entertainment ecosystem.

Source: https://www.inavateonthenet.net/features/article/projection-led-and-the-new-arena-arms-race-for-immersive-audience-experiences