In an announcement that shocked the movie-going community, Regal Cinemas announced a partnership with beverage company PepsiCo on Wednesday.Regal, one of the top theater chains in North America, had an exclusivity deal with the Coca-Cola Company going all the way back to 2002. Anyone who has seen a movie at a Regal theater in the past 20 years would surely know this; constant advertisements about Coke filled the screen while audiences waited for their movies to start.
Source: Regal Cinemas announces partnership with PepsiCo | Entertainment | utdailybeacon.com