In an official collaboration with Häagen-Dazs, Secret Cinema has launched a home entertainment series to bring critically-acclaimed films and cinematic masterpieces to life while in the home. Titled Secret Sofa, the new initiative will see the ice cream company partner with Secret Cinema, as audiences are invited to create their own immersive experiences based on movies, with a new film selected each week.
For an initial eight weeks every Friday from 18th April, audiences can sign up to a weekly newsletter will be able to watch a film and become immersed in the movie’s world, with participants given costume suggestions, music playlists, dance routines and prop-making ideas to imagine they’re really in the movies.