SM Cinema’s new direction: mores screens in smaller theaters

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SM MALL of Asia’s (MOA) cinemas have been relaunched after months of renovations, increasing screens but keeping the same number of seats in a preview of what cinemas under the SM chain would turn into. The 16 new cinemas are housed in a complex at the mall’s Entertainment mall section and include 11 regular cinemas, one IMAX screen, three Director’s Club screens, and one event cinema. This is an increase in the number of screens from the previous 10 screens: six regular cinemas, one Director’s Club, one IMAX screen, one Premier Cinema, and the Centerstage event cinema.

Source: SM Cinema’s new direction: mores screens in smaller theaters | BusinessWorld