For their first webinar about Pricing Best Practices for Cinemas, Smart Pricer joined forces with the cinema guru Patrick von Sychowski from Celluloid Junkie to discuss the price differentiation strategy in ticket sales around the globe and the key takeaways for movie theatres.
Webinar Summary
New Pricing strategies are already revolutionizing many industries. Whenever there is a variable demand to a fixed capacity (like movie tickets), price differentiation is a logical tool for business optimization. When implemented correctly, new pricing strategies can lead to an uplift in revenue and online sales as well as attract more visitors during off-peak times. Yet, the cinema industry has still a big challenge to overcome: many movie theatre operators are selling tickets at a fixed standard price.
The Agenda Of Our Webinar
- Introduction to the world of price differentation
- Best practices in ticket sales around the world
- Price differentiation in cinemas – The new trend?
If you are curious to know more about the topic and hear what our experts have to say, you can watch our recorded webinar here.