This conference reinforced the exciting potential of Event Cinema, for exhibitors and everyone right through the supply chain.
The opportunities for extending the reach of cinemas have never been so exciting, and new models for filling up the dark hours of theatres and cinemas were explored. The outstanding success of the Billy Elliott event, shown in cinemas around the UK, and yielding £1.9m in takings, is proof that the potential of alternative content is maturing into real revenue streams.