Bow Tie Cinemas is aiming to fill the house at its newly renovated downtown theater at 118 Summer St. — one that looks much different than it did a few months ago.
As it finishes up the refurbishment of the Majestic 6 movie house this month, Bow Tie has significantly trimmed the multiplex’s capacity to install larger seats, which complement a new full-service bar in the lobby. Those improvements, along with concurrent upgrades at Bow Tie’s neighboring Landmark 9 theater, show how the Ridgefield-based company is adapting to shifting customer preferences and ever-growing viewing options, as it tries to help boost an industry grappling with stagnating attendance.
“As times go on, guests’ tastes and expectations change, and we have to keep up,” said Joe Masher, Bow Tie’s chief operating officer. “The bar has been raised, but we think the accommodations and amenities we are offering now responds to what guests expect and want from their movie-going experience.”
Source: Stamford movie theater completes major renovations – CTInsider.com