WITH cinemas out of action for the foreseeable future due to coronavirus, local filmmakers have to find other platforms to earn revenue and continue their creative work.
Many have resorted to social media and over-the-top (OTT) streaming services to release their creations to cover some of the production costs of their films that cannot be released on cinema screens.
Actor, producer and entrepreneur Datuk Mohamed Noor Shamsuddin, or popularly known as Rosyam Nor, described the current predicament for filmmakers as a “slap in the face”, especially for companies that rely solely on film production for revenue.
“However, we have to realise that we now have IR4.0 technology that has changed how consumers view content. This already happened even pre-Covid-19.”