Universal’s latest on-demand hit, kept out of theatres by Covid-19, has made more profit in three weeks than its predecessor did in five months on the big screen.
n animated musical extravaganza about a group of pop-loving trolls may turn out to be the most important film in recent Hollywood history. Trolls World Tour, which has become a lockdown hit, notching up digital sales of $100m (£80m) in three weeks, has become the focal point of a battle that could forever change moviegoing habits in the Netflix era.
With cinemas closed, Hollywood studios are challenging the sacrosanct tradition that multiplexes air films first for up to three months, before their release on other platforms such as pay-TV, DVD and streaming. Instead, they are pushing new films straight to fans at home.