If you were to run a poll amongst cinema-goers worldwide asking them why they go to the movies, the result would overwhelmingly be a combination of escapism from the real world and the social experience. As a sector that can temporarily no longer meet either of those objectives, it has never been more critical to find innovative ways of engaging … [Read more...]
How Patrons Are Supporting Cinemas Around the World – Celluloid Junkie
The film industry, and exhibition in particular, is in a state of flux. With the US box office reporting $0 for the first time, exhibitors of all sizes around the world are going to find the next few months difficult, despite the few bright spots, such as the resurgence of socially-distancing friendly drive-in movie theatres. Source: How Patrons … [Read more...]
Cinema Marquees Go Viral Amid COVID-19 Shutdown – Celluloid Junkie
“Electric tiaras” are what theatre historian Ben M. Hall called the movie marquee. The cinema marquee and its readograph – the backlit sign written with moveable letters – is as important as the movie poster. Originally a rectangular sign, its shape was adapted to a more trapezoid formation specifically to be seen from a moving car. An iconic image … [Read more...]
How Will Cinemas Treat Their Staff While Closed? – Celluloid Junkie
In less than 24 hours two starkly different approaches emerged as to how cinemas in the UK will treat their staff while they are closed because of the Coronavirus outbreak. This was also one of the hot topics at yesterday’s #CJCinemaSummit, where the record number of participants (over 500 people joined) were urged to talk to their HR departments, … [Read more...]
#CJCinemaSummit 2 – Thursday 26th March KEEPING CINEMA CONNECTED
LONDON, 24th MARCH 2020 — Celluloid Junkie, Filmgrail and The Big Picture have come together to form a free and open online forum with regular updates for the global cinema industry, as it faces the unprecedented challenges of the coronavirus outbreak. In this moment of crisis #CJCinemaSummit is launching on Thursday 26th March at (16:00 GMT). … [Read more...]
Shifting Your Blockbuster Release Date? Head to Gower Street – Celluloid Junkie
When should you release your USD $1 billion+ Blockbuster? Given the number of releases that have radically shifted release dates (Bond in November, “Fast & Furious 9” next year), the question is more crucial than ever to box office success. In a sea of international releases, global markets, day/date, streaming and other variables, Hollywood’s … [Read more...]
