formerly Mad Cornish Projectionist.
Digital Cinema Media (DCM) and PricewaterhouseCoopers UK (PwC) are pleased to announce the latest 16-24 and 16-34 TVR equivalent figures for 2023’s theatrical releases. Launched last year, DCM’s partnership with PwC was introduced during PwC’s ‘The Transformation of Cinema Advertising’ … Continued
Digital Cinema Media (DCM), the market leader in UK cinema advertising, announces its seven-month nationwide partnership with Samsung, the leading tech manufacturer, which sees the alliance launch a blockbuster opening week ident take over package for this year’s biggest films, … Continued
It is a myth that 16- to 34-year-olds don’t go to the cinema and don’t value cinema advertising, according to new research from Digital Cinema Media. Source: Young adults trust cinema ads over other video ads, research finds
Mission 16-34: Launch, Land, Impact, is the fourth edition of Digital Cinema Media’s industry-leading Building Box Office Brands series. Created in partnership with Differentology, the study explores the different roles that AV media play in the lives of young people … Continued
Digital Cinema Media has created an events and activations team to grow what it says is a fast-growing area of its business. Source: DCM launches cinema events team to grow experiential business
http://www.campaignlive.co.uk/news/1228652/volkswagen-partners-dcm-geo-targeted-cinema-push/