Sound is an art and a craft that many people appreciate but few know much about. As George Lucas said, “Sound is half the experience,” and it is the power of great sound that enhances the experience of a film, adds texture and detail to scenes, and has the power to transport the audience on an immersive journey.
Today, music and audio experiences are a huge part of consumers’ lives. People have access to music and podcasts or watch TV and movies at home or on the go making digital audio technology our closest companions. With consumer behavior changing, there is an exponential rise in content consumption and brands need to focus more on developing their content with enhanced audio technologies. Consumers these days are paying closer attention to sound as it makes their visual experience more meaningful by adding an emotional quotient to it.
Source: https://www.cnbctv18.com/views/