The Distribution Potential of Non-mainstream Titles Takes Centre Stage at Rotterdam

On 29 January, the International Film Festival Rotterdam’s Pro, the IFFR’s industry strand, hosted a closed-door talk titled “Distribution Potential – Exploring Your Possibilities.” In particular, the conversation focused on the struggle of non-mainstream movies to get the recognition they deserve in a context wherein author-driven titles taking narrative and aesthetic risks often fail to secure sales, despite their potential to reach audiences.

Source: The Distribution Potential of Non-mainstream Titles Takes Centre Stage at Rotterdam – Celluloid Junkie