The Rebirth Of 70mm: The IMAX Interview

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May you live in interesting times, is widely known as an “old Chinese curse” (even though it isn’t), and it certainly holds true right now. A worldwide global pandemic that has changed the world as we know it certainly fits the bill as “interesting”, and boy, don’t we all wish things were a bit more ordinary right now.

Most forms of activity have been badly hit by Coronovirus and that’s certainly been true for the film industry and specifically cinemas, which have all been shut down across the globe.

Much has been made of the seismic changes that this may have on the industry not only in the short-term but also into the future. Many film companies have used the situation to release movies straight to digital streaming services, and some fear they may choose to remove the previously sacrosanct theatrical windows and go for simultaneous release from now on, which could endanger profitability.

 

Read more: https://www.forbes.com/sites/bennyhareven/2020/05/18/the-rebirth-of-70mm-the-imax-interview/#3097099324a9