MobiusTrend, a market research company in Hong Kong, recently released a research report on ‘The Rising of Holographic AR+AI Advertising’. In the science fiction film ‘Ghost in the Shell’, the entire city sky is filled with the holographic projection advertisement. In the future world, with neon lights, holographic screens and 3D advertisements everywhere, there is a full sense of technology on the screen. The digital superposition of Logo and hot spot labels are floating above the whole city. This is a good example of the outdoor AR advertising.
Such AR filters are becoming more common in real life. Video has increasingly become one of the mainstream forms of expression in the current society. AR advertising can not only improve the user experience of social media, but also enhance the user’s understanding of the brand. The holographic advertising platform developed by WIMI will overturn the communication and effect of the traditional advertising. Customers will directly watch the holographic stereoscopic advertising and have an immersive feeling.