More than 40% of cinemas in China could go bust, according to a bleak report by the China Film Association.
Having been temporary closed during the virus pandemic, audiences may struggle to return, the association says.
Millions of Chinese have enjoyed watching movies online during cinema closures thanks to a wide range of streaming services.
As a result, thousands could shut permanently in a “massive bloodbath” predicts one Chinese business expert.
Read more: https://www.bbc.com/news/business-52901143