Tractor Outdoor, one of South Africa’s leading, independent outdoor media owners, recently partnered with Sunshine Cinema to host a free drive-in movie screening in Cape Town. The event aimed to highlight the need for safe cinema spaces in under-resourced communities, thus increasing access to quality films that showcase proudly African talent.
Sunshine Cinema, a solar powered media distribution network, leverages the power of film to drive engagement on key behavioural change topics. The network also aims to address the growing issue of youth unemployment by training young people to become media facilitators, equipping them with a mobile, solar cinema kit called The Sunbox. The Sunbox allows these media facilitators to screen films in their communities, sparking conversations and enriching the lives of citizens through art, while promoting active citizenship.