UK home video industry pushes ‘Unforgettable Entertainment’ drive

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Two leading home video industry groups have joined forces with movie/TV download platforms and studios to deliver a week of ‘Unforgettable Entertainment.’ Or, in other words, reduced prices on buy-and-keep content.
The British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI) are behind the campaign, which aims to spotlight the ‘simplicity, flexibility and ease of digital transaction.’

 

Source: https://www.homecinemachoice.com/content/